About Us

My name is Luke Miller and I am a passionate snowboarder from the east coast. I am currently studying organizational communications with a minor in business at James Madison University in Virginia. I hope to one day be able to move the business out West!

Whenever my friends and I would go skate or "SK8" in the summer, we would joke around and say, "Hey wanna go SK9?" It made no sense, however, it gave me the idea to come up with SKNOW! The name stuck and now all of my friends joke about going SKNOWboarding instead of snowboarding.

Snowboarding is just one of the many outdoor activities that I love so much and that is why I wanted this brand to be so much more than that. My passion for this brand is to include all the outdoor adventures that I love including; skiing, wakeboarding, waterskiing, surfing, skateboarding, kite-surfing, and so much more. With our unique and custom designs, mixed with the most comfortable fabrics we could find, you will absolutely love our clothing.